Psychiatric News Display Advertising

Contacts
About Us
Special Issues
Circulation
Rates
Deadlines
Material
Inserts
Publisher
Media Kit

• 2008 Rate Card PDF
• Online Advertising
• Classified Advertising
• Advertising Policy

ADVERTISING SALES—PHARMACEUTICAL PRODUCTS AND SERVICES
Director, Advertising Sales
Ray Purkis
Phone: 908-964-3100

ADVERTISING SALES—NON-PHARMACEUTICAL PRODUCTS AND SERVICES AND ONLINE ADVERTISING
Advertising Sales and Marketing Manager
Brian Skepton
Phone: 703-907-7332
Fax: 703-907-1093
E-mail: bskepton@psych.org

CONTRACTS AND INSERTION ORDERS
Advertising Information Specialist
Oxana Myachina
Phone: 703-907-8553
Fax: 703-907-1093
E-mail: ads@psych.org

ADVERTISING PRODUCTION
Advertising Production Specialist
Shevona Johnson
Phone: 703-907-8564
Fax: 703-907-1093
E-mail: adprod@psych.org

About Us

Special Issues

Circulation

BREAKDOWN OF READERSHIP CLASSIFICATION

• Psychiatrists (hospital and office based), including residents: 31,323
• Other Mental Health Professionals: 416
• Total: 31,739

TERRITORIAL DISTRIBUTION
September 2007

Rates

COMBINATION RATES
Display advertisements placed in Psychiatric Services, American Journal of Psychiatry, Psychiatric News, and APPI Journals, regardless of size, are combined for an earned rate.

INSERT RATES
Inserts are billed page for page at earned black and white frequency rate and billed an additional non-commissionable tip-in charge of $1,300.

EARNED RATES
Rates are based on the number of ad units placed within one calendar year, regardless of size. Space purchased by a parent company and subsidiaries is combined for the earned rate. Advertisers will be short-rated for rates they do not achieve. Any production errors must be reconciled 3 months from the date the ad ran. Credits not used within one year of issue date will expire and be forfeited. New advertisers may be required to prepay.

COVER AND PREFERRED POSITION RATES

• Cover 2: add 25% of earned b/w rate
• Cover 3: add 25% of earned b/w rate
• Cover 4: add 50% of earned b/w rate
• Preferred position: add 15% of earned b/w rate

The publisher may discontinue or relocate preferred positions at any time, in which case no premium will be charged. Aside from paid positions, ad placement is subject to publisher’s discretion.

TYPESETTING
A non-commissionable production charge is added to the space rate to typeset ads not submitted in display PDF format: $75 for 1/4 page, $135 for 1/2 page, and $190 for full page.

COLOR RATES

• 4-color: $1,870 plus earned b/w rate
• Matched color: $1,020 plus earned b/w rate
• Metallic color: $1,250 plus earned b/w rate

A digital SWOP-certified proof must accompany all color material (see Color Proofs).

AGENCY COMMISSION
Agencies receive a 15% commision. Color rates are commisionable. Production charges are non-commissionable. Billing directed to the advertising agency at the net rate is approved on condition that the advertiser will accept dual responsibility for payment if the agency does not remit within 90 days.

NONPROFIT MEMBERSHIP ORGANIZATION DISCOUNT
Nonprofit medical, psychiatric, or behavioral science membership organizations placing ads for meetings and symposia are eligible for a 25% discount on the black and white rate if order is placed directly with PN. Nonprofit ads are non-commissionable.

Deadlines

Material

AD SIZES - NEW IN 2008!  

1/4 page H	4 3/4"w × 6 1/2"h
1/4 page V	2 1/3"w × 14"h
1/2 page H	9 2/3"w × 6 1/2"h
1/2 page V	4 3/4"w × 14"h
1/2 page island	7 1/4"w × 10"h
3/4 page H	9 2/3"w × 10 1/2"h
3/4 page V	7 1/4"w × 14"h
Full page	9 3/4"w × 14"h
Bleed page	11 1/8"w × 15 1/4"h
Trim size	10 7/8"w × 15"h

Keep essential elements 1/2" from trim edge.

PRINT REQUIREMENTS
PN is produced 100% computer-to-plate according to SWOP standards. All ads must be submitted in a PDF format using the Adobe Acrobat Distiller job options settings required for proper output. Download the appropriate version below and install according to instructions. 4-color ads must be CMYK only. Black-and-white ads must be CMYK black or grayscale only. Files containing ICC, RGB, LAB, or Spot-based colors will be returned for correction. For optimal resolution, please ensure that embedded 4-color graphics are at least 600 dpi. Ads submitted for the print edition will also be included in a digital archive that will be made available on our website.

MAC Users:

• For 5.0, save the RRD-PMT5_Xopi_M.zip settings to your Acrobat > Distiller > Settings folder, then launch Distiller and select RRD-PMT5_Xopi as the job options settings for creating the PDF.
  
  
• For 6.0, save the RRD-PMT6_Xopi_M.zip settings to your Macintosh HD > Users > Shared > Adobe PDF 6.0 > Settings folder, then launch Distiller and choose RRD-PMT6_Xopi as the job options settings for creating the PDF.
  
  
• For 7.0, save the RRD-PMT7_Xopi_M.zip file to your desktop, then launch Distiller and drag and drop the file into the Distiller window.



• For 8.0, save the RRD-PMT8_Xopi_M.zip file to your desktop, then launch Distiller and drag and drop the file into the Distiller window.

PC Users:

• For 5.0, save the RRD-PMT5_Xopi.zip settings to your Local Disk > Program Files > Adobe > Acrobat 5.0 > Distillr > Settings folder, then launch Distiller and select RRD-PMT5_Xopi as the job options settings for creating the PDF.
  
  
• For 6.0, save the RRD-PMT6_Xopi.zip settings to your Local Disk > Documents and Settings > All Users > Documents > Adobe PDF 6.0 > Settings folder, then launch Distiller and choose RRD-PMT6_Xopi as the job options settings for creating the PDF.
  
  
• For 7.0, save the RRD-PMT7_Xopi.zip file to your desktop, then launch Distiller and drag and drop the file into the Distiller window.



• For 8.0, save the RRD-PMT8_Xopi.zip file to your desktop, then launch Distiller and drag and drop the file into the Distiller window.

COLOR PROOFS
we require that each 4-color ad be accompanied by a digital SWOP-certified proof, calibrated to SWOP standards with CATF/SWOP-approved scales, targets, and control patches to accurately reflect how your ad will print on a 4-color press. We cannot accept your ad without one. Visit www.swop.org for a list of certified proofs.

SEND MATERIAL TO:

Shevona Johnson
Advertising Production Specialist
American Psychiatric Publishing, Inc.
1000 Wilson Boulevard, Suite 1825
Arlington, Virginia 22209
Phone: 703-907-8564
E-mail: adprod@psych.org

You can e-mail your PDF with the ad name, publication, and issue date in the subject heading and send the proof separately, or write your PDF to a CD and send along with the proof. For transmitting large files, contact the Advertising Production Specialist for FTP access. Material will be held for one year and then destroyed.

Inserts

APPROVAL
Inserts must be approved for production requirements prior to printing. Contact:

Laura Abedi
Associate Director, Publishing Services
American Psychiatric Publishing, Inc.
1000 Wilson Boulevard, Suite 1825
Arlington, Virginia 22209
Phone: 703-907-8541
E-mail: labedi@psych.org

INSERT SIZES: PERFECT BOUND  

A-size	8 3/8"w × 11 1/8"h; allow 1/8" for foot trim
Full page	11"w × 15 1/4"h; allow 1/8" for head, foot, and side trim
Trim size	10 7/8"w × 15"h

Keep essential copy elements 1/2" from trim edges.
For all other inserts, contact Laura Abedi at 703-907-8541.

ACCEPTABLE STOCK WEIGHT

• 2-page insert: 60–80 lb. book
• 4 pages or more: 55–70 lb. book

QUANTITY

• 36,000

SHIPPING
Insert shipments must be prepared according to the receiving requirements below. Prior to shipping inserts, notify Advertising Production Specialist at 703-907-8564 of quantity shipped, shipping vendor, and arrival date.

Shipping Address:

Psychiatric News
RR Donnelley Warehouse
4099th Road, Rt. 251
Mendota, IL 61342
Attn: Burl Cole, Account Manager

Receiving Hours: Monday through Friday, 8:00 AM to 3:45 PM.
Deliveries outside of regular business hours will be scheduled for the following day.

Shipment Preparation
Inserts for multiple issues must be broken down on separate pallets or cartoned with specific quantities and labeled. If multiple inserts are packed together, charges will be assessed for sorting. Inserts should not be sent in for more than three issues in advance.

A Packing Slip containing the following information must accompany the shipment.

• Total number of skids in the shipment
• Total number of full cartons in shipment
• Total number of partial cartons in shipment
• Total quantity in shipment

This information must be separated by item for multi-item shipments.
We will not be held liable for products or counts delivered to us without proper identification.

All Pallets:

• Require four-way entry
• Must have Tare Weight (weight of skids and packing materials) clearly marked on the pallet. Maximum pallet weight is 2,500 lbs.
• Measure 40" × 48"
• Maximum pallet height is 48"
• A full pallet containing cartons, cases, etc. must measure no more than 40" × 48" × 48"

Each Label and Pallet Load Flag requires the following identification information. cartons should contain the same information as pallets.

• Publication Name
• Issue date
• Insert Name
• Attn: Burl Cole, Account Manager
• Quantity contained in each carton (we will not verify counts in each carton)
• Total number of cartons in shipment (e.g., 1 of 2, 2 of 2)
• Sample insert affixed to pallet sides
Packing slips must accompany each shipment

Shipment of 10 cartons or more must have a pallet load flag on all four sides.

Publisher

American Psychiatric Publishing, Inc.
1000 Wilson Boulevard, Suite 1825, Arlington, Virginia 22209

Media Kit

To order a media kit with a sample publication, send your name, address, phone number, and the name of the publication you are interested in to ads@psych.org.

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