| Advertising Policy for Journals of American
Psychiatric Publishing, Inc.
Advertising Policy
Advertising Principles and Guidelines
Implementation of Guidelines
Guidelines for Online Advertising
|
 Advertising
Policy 
The American Psychiatric Association publishes The American Journal
of Psychiatry, Psychiatric Services, and Psychiatric News
for the education and information of its members and others in the medical
and mental health professions. American Psychiatric Publishing, Inc. publishes Academic Psychiatry, The Journal of Neuropsychiatry and the
Clinical Neurosciences, and Psychosomatics. This advertising policy applies to all six publications.
FOCUS: The Journal of Lifelong Learning in Psychiatry, is also published by APA but does not accept third-party commercial
advertising.
The editorial policies of the publications vary, but the intention of all is educational. To that end, the Association
requires that all advertising in its publications be factually accurate,
appropriate, and in good taste and aimed at contributing to the advancement
of the profession of psychiatry.
Although the Managing Editors of the APA's periodicals collaborate in reviewing proposed
advertisements, the Editor of the periodical in which an advertisement
is to appear is ultimately responsible for determining whether the advertisement
meets the APA's criteria for acceptance. In doing so, the Editor
is guided by the following principles and guidelines.
Advertising
Principles and Guidelines
- Advertisers have no control over editorial decisions or advertising policies.
- Display advertisements must clearly
identify the advertiser and the product or service being advertised.
Pharmaceutical advertisements must conform to all federal regulations
and policies of the Food and Drug Administration in every respect. Products
intended for human use or consumption that do not come under the jurisdiction
of the FDA must be safe and effective in their intended use and proof
of safety and effectiveness must be provided by the advertiser upon
request.
- Products and services and their indicated
uses must conform to principles of acceptable medical practice and of
medical ethics.
- Quotations and excerpts from published
papers are acceptable if they do not distort the meaning intended by
the author and conform to applicable federal regulations and the "Fair
Use" doctrine.
- Advertisers must comply with all laws
and regulations applicable to the manufacture, distribution, and sale
of a product or service, and the Editor's belief that an advertiser
has not complied shall be sufficient grounds for rejection of an advertisement.
- The disorder or symptom for which
a drug or other product is being recommended must be prominently stated
within the advertisement, except in "reminder" advertisements,
as provided in FDA regulations. Advertisements will not be accepted
that suggest in any way the use of a medication or other substance for
the relief of tensions or problems of everyday life rather than for
the relief of symptoms of illness.
- No advertisement will be accepted
that in the sole opinion of the Editor is inaccurate, in bad taste,
fraudulent, misleading, or deceptive; that appears to contribute to the stigma
of mental or emotional illnesses or patients with them, or
the publication of which is not in the best interest of the APA.
- The Editor may require that a sample
or copy of any advertised product (other than pharmaceuticals) or a
full description of any advertised service be submitted for review prior
to the determination of the acceptability of an advertisement.
- The Editor may require than an advertiser
offer proof of the efficacy or reliability of any products, devices,
instruments, tests, and related technology or equipment, and no advertisement
for such product will be accepted for which, in the sole opinion of
the Editor, proof of efficacy or reliability cannot be demonstrated.
- Advertisements for employment must
conform to all applicable Federal laws and regulations and may not discriminate
against any persons based on race, sex, age, national origin, religion,
handicap, or country of medical education. In addition, the APA prohibits discrimination in advertisements on
account of lawful political affiliation, martial status, handicap, sexual
orientation, and country of training.
- The APA may from time to time promulgate requirements for advertisements relating
to internal Association issues such as elections and referenda, and
those requirements shall have the same force and effect as the policies
outlined here.
- Acceptance of advertising by the APA does not in any way constitute endorsement or
approval by the Association of the advertised service or product, and
advertisers may not make such claims in any way.
Implementation
of Guidelines
- The advertiser is responsible for
the timely submission of proposed advertisements that will permit a
review of the advertisement by the Editors prior to publication.
- Proposed advertisements are normally
reviewed for acceptability by the Managing Editors of each periodical,
a process that may require one week. The Managing Editors collaborate
in those reviews and will ordinarily speak as a group in the acceptance,
rejection, or modifications of an advertisement. However, final authority
for acceptance or rejection of an advertisement rests with the Editor
of the periodical in which the advertisement is to appear. The Editor
may accept, reject or require that changes be made in any advertisement.
- At the Editor's sole discretion,
an advertisement in which the Editor requires changes to be made may
be published in its original form until the change is made, provided
that the advertiser agrees to the speedy revision of the advertisement.
- The Editor may refer an advertisement
to the APA Committee on Advertising for its opinion. The committee's
recommendations are advisory, and no advertiser enjoys any right to
such a referral. Advertisers may not appeal a decision of the Editor
regarding an advertisement to the committee.
Guidelines for Online Advertising
American Psychiatric Publishing, Inc. (herafter referred to as "the Publisher") accepts advertising and sponsorship for its website and alerts
services. All advertising for this platform must be in compliance with the policies set forth for print advertising, with the following addenda:
- All advertisement are subject to the approval of the Publisher, which reserves the right to reject or cancel any
advertisement at any time.
- Online advertisers may receive reports that show aggregated data about response to their advertisements,
including the number of ad impressions and the number of times an advertisement was clicked on.
- Advertiser-directed placement of digital advertising adjacent to editorial content on the same topic is
prohibited. Advertising on topics similar to the article may appear randomly.
- Advertisements on the Publisher's journal websites may link to a commercial website, provided that viewers are
clearly informed by the advertiser that they are proceeding to a page commercial in nature and not affiliated with the publication. The option for
viewing an advertisment must remain with the website viewer, who can choose to click or not click on the advertisement. Advertiser links to other
websites cannot prevent a user from easily returning to the Publisher's website.
- For advertisements that contain hyperlinks, content review by the Publisher must included the landing page(s).
The landing page must clearly display the company sponsoring the site. No registration of personal information is permitted in order for a site
visitor to be taken to the landing page.
- The Publisher reserves the right to decline or cancel any submitted advertisment or discontinue posting of any
advertisment previously accepted as well as decline any link to or from the website that is unacceptable.
- The Publisher reserves the right to change these policies without notice.
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